MUMBAI: Aurora Comms (A Comms), which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site Snapdeal.com for a campaign across India.

A Comms has been streaming communication on multiple LCD panels in electronic stores. It has been running campaigns connecting brands with technology climbers. Snapdeal.com is the first brand in e-commerce segment to display in Croma and E-Zone outlets across India on such a large scale, the company said.

A Comms director - key accounts Samir Vithlani said, “It is our endeavor to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers and therefore we worked on offering branding and showcasing the deal site across these stores.”

Snapdeal.com head activations Abhimanyu Rishi felt that this will flash the e-commerce site before the eyes of a new audience. He added, “The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote Snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively.”

Aurora Comms uses multiple television panels in electronic stores to create an experiential zone for brands. Some brands may use the medium as pure-play display medium, for some it also works as sampling. In case of Snapdeal.com, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach of getting the ‘Best Deals everyday’.

A Comms will continue to monetise consumer footfalls with snapdeal.com and create result-oriented campaigns.