MUMBAI: In a bid to take Indian cinema to new markets, Eros International has signed syndication deals with television channels in the Middle East, Africa, Israel, Kazakhstan and Singapore.
The agreements include: a 15-film deal with Fox International for the Middle East region. These movies will be dubbed in Arabic exclusively for Fox channels. In the Middle East, Fox International broadcasts to countries like Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Tunisia and the UAE.
The Indian company has also entered into a syndication deal with Hot, the Israeli cable television provider and owner of the ‘Hot Bombay‘ and ‘Hot Bollywood‘ channels. The agreement will allow Eros to syndicate over 100 of its Bollywood films over a period of one year, to these channels.
Eros has also licensed 150 films to Bollywood TV, the African pay television channel which broadcasts to: Kenya, Nigeria, Uganda, Tanzania, Guinea, Central Africa, Burundi and Rwanda. Additionally, it has also signed an agreement for 50 films with JSC Republic TV and Radio Corporation Kazakhstan, the Government owned channel of Kazakhstan.
According to Eros these agreements represent an extension of its strategy to take Indian cinema to new markets and are in addition to existing syndication agreements in Malaysia and China.