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Mumbai: MTV, India?s favourite youth brand announced the premiere of its new show ?Micromax MTV UNPLUGGED? at a musical extravaganza organised today at Blue Frog in Mumbai. Eminent singers like Rekha Bhardwaj, Javed Ali, Rabbi Shergill, Mohit Chauhan, Shilpa Rao, eclectic Advaita and Ranjit Barot enthralled the audience with live acoustic music giving everyone present ?a feel? of the show. The ?UNPLUGGED? evening also included an exclusive sneak peek into the show. An unrivalled listening experience - ?Micromax MTV Unplugged? will premiere in India on 1st October 2011, Saturday @8 p.m. exclusively on MTV.
The eclectic ensemble of artist performing at Blue Frog captivated audiences with their brilliant musical renditions as the latter were treated to songs like Durga and Gates of Dawn by Advaita, Ganga Naha Le and Guncha by Mohit Chauhan, Dhol Yara Dhol and Nain Parindey by Shilpa Rao, Guzaarish and Bandish by Javed Ali, Madaniyan and Tere Ishq Mein by Rekha Bharadwaj, Heer and Bilkis by Rabbi Shergill, ending the evening with Zindagi and Maula by Ranjit Barot, all in an unplugged and acoustic format.
On the launch Aditya Swamy, EVP and Business Head ? MTV India said, ?Today we live in a world powered by technology, remixing, re-engineering are the norms. But every now and again we all feel the need to step back, to go back to the basics. Micromax MTV Unlugged is just pure and acoustic - the way every song is born. This is a musical journey that will touch your soul ...?
Pratik Seal, Marketing Head ? Micromax Informatics also commented, ?We are delighted to be associated with MTV UNPLUGGED. This would be a great platform for the viewers to experience some of the great Indian musicians come together to perform. Our target audience has majorly been the youth and young at heart, who want innovative devices and have music as an important part of their life. We strive to cater to their needs. We have earlier come out with a phone with MTV, and with this association, we plan to strengthen our ties.?
?Micromax MTV UNPLUGGED? will showcase an explosion of acoustic music, behind-the-scenes and interview footage interspersed with the performances that are sure to mesmerize the viewers with pure music. Ranjit Barot, film score composer, music director/arranger, singer and drummer par excellence, is the Music Producer/ Arranger for ?Micromax MTV UNPLUGGED? and he has introduced some unique instruments into the mix, taking the whole musical experience to another level. These instruments include a Japanese Taiko drum, Didgeridoo, used by the native Aborigines of Australia, along with Indian instruments like the Tutari, Nad, Khartal, Israj, and many more. On his contribution, he said ?The whole idea behind unplugged music is that the audience should enjoy the fine nuances of the sound of every instrument. Unplugged literally means pulling out the plug. When we talk about unplugged music we are talking about something that is pure, immediate and without any electronics. There?s no hiding behind a studio type of production. I am glad to be associated with Micromax MTV Unplugged, it was a great experience recording with such talented artists and I?m hoping that our Indian audiences like the music we?ve created.?
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