Mumbai: In the US as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen’s latest quarterly survey of mobile connected device owners, this is no longer the case.

Back in the third quarter of last year for example, 62 per cent of tablet owners were under the age of 34 and only 10 per cent were over the age of 55. By the second quarter of this year, only 46 per cent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 per cent.
 

Looking at the data by gender underlines key changes in the eReader category. 61 per cent of all eReader owners are now female, compared to a mere 46 per cent in the third quarter of last year. Smartphone owners are now evenly split between male and female and tablets remain primarily male.