Ormax predicts Aarakshan to collect Rs 170 mn in opening weekend

Ormax predicts Aarakshan to collect Rs 170 mn in opening weekend

MUMBAI: Ormax Media, which uses Moviescope predictive model, has forecast Prakash Jha‘s Aarakshan to take a net opening weekend collection of Rs 170 million, assuming it releases across 1200 cinemas.

Considering the scale of the film, it‘s an average to good opening.

The film, starring Amitabh Bachchan, Saif Ali Khan and Deepika Padukone, releases on 12 August. There are no other releases this week.
 
Aarakshan is being distributed by Reliance Entertainment.

Last year, Jha‘s film Raajneeti released across 1356 cinemas with an opening weekend of Rs 337.5 million. However, the film had a much bigger star cast including Ajay Devgan, Ranbir Kapoor and Katrina Kaif.

Moviescope is a film research engine designed to take care of all the needs of a producer. This includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.

Ormax Media partners with Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures and DAR Media among others.