MUMBAI: Asia Satellite Telecommunications (AsiaSat) has signed a new lease agreement with media group Trace for additional C-band capacity on AsiaSat 5, to launch Trace Sports HD channel in the Asia-Pacific region.

From 1 August, Trace Sports HD debuts on Hong Kong Broadband Network‘s bbtv, with more carriage agreements in Asia to be announced in the coming months.

Trace Sports HD offers stories about sports celebrities.
 
With access to the world‘s sporting elite, it is a channel of entertainment, personal stories and lifestyle content dedicated to sports fans.

The channel is broadcast in English with subtitles in Mandarin and Korean, and made available to cable, DTH, broadband and mobile platforms across Asia and Australasia.

Trace chairman and CEO Olivier Laouchez said, "At Trace Sports HD, we love champions, and therefore we are thrilled to further expand our partnership with AsiaSat, our champion satellite partner in Asia, to introduce our new HD service to the region‘s passionate community of sports fans."

AsiaSat president and CEO William Wade added, "We are pleased that Trace has chosen AsiaSat again to expand their brand and content in Asia. Trace Sports HD‘s unique and compelling programming coupled with superb image and sound quality, will definitely give Asian viewers more choice and an enhanced viewing experience."