Toy Story was the first feature-length completely computer-animated movie released by Disney. This 1995 hit was Oscar nominated for Best Original Score, Best Song and Best Original Screenplay. Toy Story combines technical artistry with a warm-hearted family story that is in the best Disney tradition. It grossed U.S. $356,800,000 world-wide, making it the 65th highest-grossing movie in history.

"The Indian Television premier of this genre defining movie has been promoted with a high-visibility marketing initiative around the creative idea of "Toys coming to life". The plan is to reach out to various constituents including trade through innovative direct marketing, radio spots and cross-channel promos," said Walt Disney Television International India director marketing and communications Tushar Shah.