MUMBAI: Legendary Pictures has formed a joint venture company in China with local entertainment conglomerate, Huayi Brothers Media.
The new company called Legendary East will be headquartered in Hong Kong and aims to produce one or two English-language films per year beginning 2013. The movies will target to impress not just Chinese, but moviegoers around the globe.
By producing movies in China, Legendary will now be able to avoid one of the most serious issues faced by American entertainment companies: the government-imposed threshold of 20 foreign films per year.
While Huayi Brothers will co-produce and distribute movies in China, Legendary‘s American partner, Warner Bros., will release them worldwide.