MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years.
The size of the account is pegged at Rs 1 billion a year.

With plans to launch a series of anti-corruption campaigns, the CVC had called for a pitch for its creative duties last year. RK Swamy BBDO and Ogilvy India were the other agencies shortlisted.

The Commission will adopt the Incredible India route and opt for out-of-home media for its campaigns. It will also use television and print to a certain extent.

Based on the recommendations of the Committee on prevention of corruption, the CVC, an apex Indian government body, was formed in February 1964. An autonomous body, the Commision is free of control from any executive authority and is responsible for monitoring all vigilance activity under the Central Government of the country..