MUMBAI: Seasoned media sales professional Karan Singh has been retained in the JioStar network scheme of things. He has been  named as the vertical head - FMCG, beverages & alcobev, Jiostar. At Viacom18, he was associate vice president - Colors Rishtey, Colors Cineplex Superhit and  Colors Cineplex Bollywood  managing advertising spends for the channels. He consistently delivered revenue growth and drove  innovative advertising solutions.

Karan, a dynamic leader with a proven track record in media sales, business development, and brand solutions, brings over 17 years of experience in the media and advertising industry. His expertise spans revenue strategies, large-scale product launches, and high-stakes commercial negotiations, making him a perfect fit for the new role at JioStar Network.

Previously, Karan held prominent positions at Viacom18, where he served for nearly 14 years.. Prior to this, he played pivotal roles at Star TV India and Radio Mirchi, where he was instrumental in establishing revenue functions and scaling up market presence.

Karan holds a post graduate diploma in marketing from Amity University and has further honed his leadership skills through the young leader development program at XLRI Jamshedpur.

In his new role, Karan aims to leverage his extensive experience to strengthen JioStar Network's presence in the FMCG, beverages, and alco-bev sectors, driving growth and innovation in the rapidly evolving media landscape.