MUMBAI: Asterix and Obelix and the Gauls would have loved her company’s name, considering most of their names ended with an x in the comic book we have all loved for many years.
Marketing veteran Supriya Goswami with a track record in driving growth and shaping product strategies, has been elevated as global head of marketing at Whatfix, a company that's based in San Francisco, Bay Area and has a unique digital adoption platform.
With over 20 years of experience spanning marketing, product leadership, and HR, Goswami is poised to lead Whatfix's global marketing efforts and drive its continued success in the B2B SaaS space. Goswami's career spans diverse industries, from SaaS to HR consulting, where she consistently demonstrated her ability to lead cross-functional teams and drive success in high-growth environments. Her leadership philosophy is rooted in strategic collaboration, innovation, and hands-on execution.
Goswami joined Whatfix in 2020 as head of product marketing, where she has been instrumental in scaling the company. Known for her expertise in GTM strategies, product marketing, competitive intelligence, and brand building, she has built and led high-performing teams while driving collaboration with sales and product leadership to maximise revenue opportunities.
In her expanded role as global head of marketing, Goswami will continue to leverage her deep expertise in areas such as value engineering, customer marketing, pricing and packaging, sales enablement, and analyst relations to accelerate growth and enhance the Whatfix brand on a global scale.
Before joining Whatfix, Goswami held several leadership roles that cemented her reputation as a strategic thinker and marketing innovator:
* InMobi (2015–2020): As VP & global head of marketing, Goswami led a global marketing team, developed product marketing strategies, and enhanced brand awareness. She also served as head of marketing for North America and marketing director for APAC, the Middle East, and India, contributing significantly to InMobi’s market growth.
* Adobe Systems (2010–2013): Managed HR for a 1,000-member technology organization, overseeing talent development and performance management.
* Aon (2005–2010): Led talent and organization consulting projects across Asia and the Middle East, managing key accounts and driving growth in leadership consulting.
