MUMBAI: This festive season, a little creativity can go a long way, as illustrated by a recent campaign from Samsung.
Samsung, a leading consumer electronics brand, has launched a unique initiative to highlight the sketch-to-image feature of the Galaxy Tab S10 Ultra, integrating traditional print media with augmented reality (AR) to captivate audiences. The campaign centres around a Christmas-themed AR game, allowing users to engage with the device's capabilities interactively.
In the print advertisement, readers are invited to scan a QR code that activates a 3D render of the Galaxy Tab S10 Ultra. The experience begins with a Santa sketch that transforms into a vibrant AI-generated image, showcasing the power of the S Pen and AI tools. Participants can then guide Santa as he delivers gifts across rooftops, enhancing the festive spirit.
The sketch-to-image feature takes centre stage, illustrating its ability to convert simple doodles into detailed visuals. Whether for holiday illustrations or professional graphics, the Galaxy Tab S10 Ultra empowers users to express their creativity.
‘’At Samsung, innovation drives us to create magical experiences. The Sketch-to-Image feature on our Galaxy Tab S10 is a perfect example. When we envisioned the Santa AR game, we needed a tool that could bring our ideas to life seamlessly. From doodles to lifelike graphics, this feature helps transforms every concept into reality, powering the creativity behind this interactive experience. It’s not just a feature—it’s a gateway for creators, developers, and storytellers to unleash their imaginations with precision and ease. With Samsung Galaxy Tab S10 Series, the possibilities are endless. What will you create next?” said Samsung India vice president, MX Business Aditya Babbar.
Cheil India CCO Vikash Chemjong the creative agency behind this campaign, “This holiday season, Cheil India partners with Galaxy Tab S10 Series to redefine how creativity meets celebration. From the groundbreaking Sketch to Image feature to the whimsical Santa AR Game, we're blending technology with imagination, bringing festive joy to every generation. Together, we’re shaping experiences that inspire and innovate.”
As AI technology continues to evolve, the Galaxy Tab S10 Ultra is at the forefront, aiming to democratise advanced creative tools. With the S Pen’s precision and AI-driven enhancements, the device caters to professionals, creators, and artists alike. This campaign showcases the boundless opportunities that arise when technology and creativity intersect, paving the way for a future where artistic expression is accessible to all.
