Mumbai: The global independent music, Virgin Music Group has joined forces with Hungama Digital Media, South Asia's digital entertainment giant, in a groundbreaking alliance. This strategic partnership will amplify Hungama’s diverse music catalogue, featuring SVF, Grassroute, OTV, and iconic film soundtracks, to a worldwide audience through Virgin Music Group's unparalleled distribution network.

As per the press release, Virgin Music Group will tap Hungama’s substantial user base and regional expertise, deepen its presence in India’s regional music scene, and offer both companies a unique opportunity to leverage their strengths and deliver exceptional experiences to music fans worldwide.

Virgin Music Group country manager of India Amit Sharma said, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”

Hungama Digital Media Entertainment CEO Siddhartha Roy said, “Our partnership with Virgin Music Group marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”

The collaboration between Virgin Music Group and Hungama Digital Media brings forth opportunities which would showcase undiscovered music to global audiences as well as the expansion of the channels of distribution and enhance the way music is consumed while working towards creating impact for Indian music culture in the global music landscape.