MUMBAI: She began as a marketing executive at Zee Entertainment Enterprises working on Zee MGM, Zee English and ZCafe shows in 2004 after completing her MBA in marketing from Welingkar Institute of Management in Mumbai.  20 years later Adhishree Murdia sits atop as vice-president SVoD marketing- India & global at Zee’s prized streaming product Zee5.

It has been some growth for Murdia. But along the way she had to put in the hard yards. She worked in different marketing roles at  Turner International, BCCL, UTV Bindass before heading back to Zee in 2012 as assistant vice-president, after which she was handed the responsibility of handling marketing and the brand Living Foodz and an independent digital channel LFOriginals.

Her success over there saw her getting to handle the brands as vice-president marketing under the Zee Marathi movie cluster of channels - Zee Talkies, Zee Yuva and Zee Chitramandir  -woking directly with the business head.

Her nine year continuous stint and knowledge of digital at Zee resulted in her getting moved to Zee5 Global in 2022 as vice-president brand & content marketing, a post she held before being promoted this month to oversee the international domestic marketing of Zee5’s  subscription product.

She has confessed in the past that she is a life-long learner. “Looking forward to this new opportunity,” she said on linkedin. “Embracing it with gratitude."

With that kind of  positive attitude, there is only direction that Zee5’s subscription revenue can head: northwards and upwards.