MUMBAI: Why should feeling different ever mean being left out? In a world striving to embrace inclusivity, breaking biases and fostering equality isn’t just a moral obligation - it’s a celebration of humanity. Star Sports has shattered one of the most profound - the exclusion of differently-abled sports enthusiasts. In a groundbreaking leap towards inclusivity, India’s premier sports network has been recognised with the National Award for Institutions Engaged in Empowering Persons with Disabilities 2024. This honour, bestowed by the president of India, Droupadi Murmu, applauds a revolutionary initiative that has changed the game forever. With their sign language and descriptive commentary feed, Star Sports is not just broadcasting sports but building bridges, connecting Deaf, Hard-of-Hearing, and Visually Impaired fans to the electrifying pulse of live sports like never before.
Star Sports’ efforts to break communication barriers and expand access to live sports have been transformative. By addressing the needs of differently-abled fans, the network has set a benchmark in inclusive broadcasting, ensuring that no fan is left behind in the excitement of live sports.
Expressing gratitude for the recognition, a Star Sports spokesperson said, “We are deeply honoured to receive this prestigious National Award. It reflects the dedication of our team to making sports accessible to all fans. Initiatives like the Sign Language and Descriptive Commentary Feed are integral to our mission of uniting sports lovers, regardless of their abilities. This award motivates us to continue innovating and ensuring inclusivity in sports broadcasting.”
Star Sports plans to expand its commitment to inclusivity by exploring new ways to enhance the sports-viewing experience for all audiences, reaffirming its role as a leader in the broadcasting industry.