MUMBAI: Padma Kasturirangan has been promoted to head of South, India Originals at Prime Video, marking a significant step forward in her career. In a recent LinkedIn post, Kasturirangan shared her excitement about stepping into this expanded role, where she will oversee the streaming giant’s growing slate of Tamil and Telugu Originals.

Having joined Prime Video two years ago as head of Telugu Originals, Kasturirangan has played a pivotal role in building the platform's Telugu content offerings, working closely with creators to bring fresh, engaging stories to audiences. Her promotion underscores Prime Video’s commitment to strengthening its foothold in South India, with plans to scale up its Originals program in the region.

Before joining Prime Video, Kasturirangan was vice president of Telugu Original Content at Zee5, part of Zee Entertainment Enterprises Ltd. Her vast experience in content creation and her deep understanding of regional storytelling have made her an influential figure in the industry. Kasturirangan has also been associated with several other media companies, including Tamada Media Private Limited, contributing to her diverse and extensive background in the Indian entertainment space.

As she embarks on this new chapter, Kasturirangan is poised to continue shaping the future of South Indian content on Prime Video, nurturing new markets, and delivering stories that resonate with audiences across the region.