Mumbai: Tips Music Ltd, a leading Indian music label with a vast catalogue of over 31,000 songs, has officially announced a direct partnership with TikTok. This collaboration will make Tips Music’s rich collection accessible to TikTok users worldwide, excluding China and India, allowing music lovers, Non-Resident Indians (NRIs), and expatriates to enjoy the diverse range of Bollywood classics and regional hits on the popular platform.

The agreement responds to the growing global demand for Indian music and positions TikTok as a key channel for the discovery and engagement of Tips Music’s repertoire. This partnership ensures that TikTok users across multiple regions can seamlessly integrate Tips Music’s tracks into their content, strengthening cultural connection and self-expression through music.

Tips Music Ltd, managing director, Kumar Taurani expressed his enthusiasm, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of Tips Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO Hari Nair, for weaving this direct deal.”

This partnership aligns with Tips Music’s mission to bridge traditional Indian music with cutting-edge platforms, fostering greater accessibility and celebrating the universal appeal of Indian music.