MUMBAI: Infiniti Retail's  electronics chain has on-boarded Abhishek Mande Bhot as its communications head. Bhot has spent most of his career as a journalist. He has worked with Mumbai Mirror, moving on to Gladrags, followed by Network 18 Media. He had stints with Rediff.com, then Conde Nast after which he moved to Tata Sons as digital content lead.

He spent the next four years as an adviser to brands like Croma, Microsoft India, Infosys, Urban Company, Moneycontrol, GQ (India), and Conde Nast Traveller (India and UK).

Finally, one of his clients made him an offer he could not refuse: Croma.

“(My focus is on) leading Croma's efforts in strengthening our corporate communications, media relations, and brand storytelling across all platform,” he said on linkedin.