Mumbai: Zee5 has announced its partnership with Cloud TV. This integration has given the audience exclusive and easy access to Zee5's extensive library directly on Cloud TV, a smart TV OS available across four million devices in India. The company is further aiming to reach out to the audience within the age group of 18-45 tuning in during the prime evening hours of 6-10 pm.

Cloud TV users can now access Zee5’s premium content library, featuring assistant support in multiple Indian languages and universal search for discovering content across various apps. The interface provides direct access to a range of content, including films, TV shows, and originals, reinforcing Zee5 as a one-stop platform for immersive viewing.

Zee5 India chief business officer Manish Kalra stated, “Zee5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favourite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting edge content more accessible than before.”

Cloud TV COO & co-founder Abhijeet Rajpurohit stated, “We’re excited to welcome Zee5 to the Cloud TV ecosystem. This allows for easy access to Zee5's fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs.”

Cloud TV is a smart TV operating system providing solutions for modern TV devices with features like an app store, content recommendations, live TV, voice assistance, a mobile remote app, and content search. Partnered with over 200 smart TV brands, Cloud TV aims to make entertainment more accessible across India.