Mumbai: Edelweiss Mutual Fund has released a digital film titled 'Bachpan Waali Diwali,' evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times when family gatherings, homemade sweets, handmade décor, and the tradition of lighting diyas and performing Lakshmi puja embodied the true spirit of the festival, inviting viewers to rethink the real meaning of prosperity beyond just money.

Edelweiss Mutual Fund MD & CEO Radhika Gupta said: “Usually one is asked to start an investment during Diwali. We are urging people to think if investing should only be in money. Is prosperity only related to money? We want to bring your attention to the simple things we did during Diwali. Remember the ‘Bachpan waali Diwali’.”

The ‘Bachpan Waali Diwali’ campaign is live across Edelweiss Mutual Fund’s digital and social media platforms.

"Diwali is a time of abundance, and this campaign encourages us all to look beyond monetary wealth and embrace the priceless joys that make life truly meaningful. Priya Malik beautifully brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be part of such a heartfelt campaign," Punctuate Productions co-founder & creative director Saloni Surti.