Mumbai: Channelplay has been selected to execute a major festive campaign for Lenovo across India, covering over 100 stores in key cities and towns. This project reinforces Channelplay’s role as a partner for large-scale visual merchandising solutions in the technology retail sector.

In the competitive laptop market, a strong in-store presence during high-traffic seasons is crucial for brand visibility and consumer engagement. Channelplay’s expertise in executing effective visual merchandising campaigns will enhance the brand's presence in participating stores, creating a memorable shopping experience that drives consumer interest and purchase decisions.

“We are thrilled to manage this nationwide campaign for one of the top players in the laptop industry,” said Channelplay VP Yasir Hussain. “Our team is fully equipped to execute flawlessly across the country, ensuring that every store reflects the brand’s vision and delivers an exceptional in-store experience.”

Channelplay’s capacity to manage large-scale projects under tight timelines has been key to securing this prestigious PAN India contract. With extensive experience in executing visual merchandising campaigns for global brands, Channelplay sets industry standards in execution.

As the festive season brings increased foot traffic to stores nationwide, Channelplay’s efforts will enhance consumer engagement and boost sales in the laptop category. Their focus on innovation and efficiency will ensure this campaign delivers strong results across India’s retail landscape.