Mumbai: Zee Entertainment has announced the appointment of Vikram Lad as the new business head of its channel, Hamara Parivar. In this strategic role, Lad will lead various initiatives, including business development efforts aimed at enhancing the channel’s performance.

Lad’s responsibilities will encompass shaping the content strategy, engaging with audience feedback, and managing the channel's profit and loss (P&L). Additionally, he will focus on strategic marketing and building partnerships to drive growth.

Bringing a rich background in the media industry, Vikram Lad co-founded Kintree, a social application designed for family tree building, where he served as COO. In this position, he was instrumental in developing the company's strategic vision and overseeing operations, including managing investor relations and expanding the app's reach across the Indian subcontinent, Southeast Asia, and the MENA region.

Before his tenure at Kintree, Lad held significant positions in various media organizations. He was Chief of Business Development at Chingari, a short video platform, in 2019. Earlier, he served as the Business Head for Zee Entertainment in Thailand from 2017 to 2019. His extensive career also includes roles at prominent brands such as Star Sports, Hotstar, Rediff.com, DNA, RBNL and Bharti Airtel.