Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors' marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like "Get groceries in minutes" or "Get pet supplies in minutes," which inadvertently aligns with Flipkart's new quick commerce app, 'Minutes.'

Flipkart seized this funny coincidence and turned it into a clever 'Thank You' campaign. Starring chess legend Vishwanathan Anand, the ad humorously shows Anand, the grandmaster himself, coming to the realization that every time competitors say "in minutes," they’re indirectly referencing Flipkart Minutes.

The ad wraps up with a playful tone, as Flipkart warmly thanks its competitors for unintentionally promoting their new app. It’s a tongue-in-cheek campaign that adds humor to the Q-commerce game while positioning Flipkart Minutes in the spotlight.