Mumbai: Niyo, a travel-banking fintech company, is kicking off the festive season with a new campaign that aims to make international travel and financial services easier and more affordable for all.

Niyo is putting customers first, just in time for the holiday season, with an unbeatable offering of zero fees across various services, including forex, flights, visas, ATMs, remittances, and mutual funds.

Leveraging pop culture - the campaign converts popular themes and imagery associated with mainstream movies into a series of tongue-in-cheek commercials that bring alive the value proposition of the brand.

Taking creativity to the next level, iconic characters have been reimagined to spotlight the zero-fee promise in a fun and relatable way. From Lion King becoming the ‘Zero Forex Markup King,’ to Taare Zameen Par transforming into ‘Forex Markup Zameen Par’ and Captain America turning into ‘Captain O Forex’; these are designed to resonate with our audience.

Niyo SVP - head of marketing & growth, Sushanth Ravikumar said, “At Niyo our endeavour has always been to simplify financial services while ensuring our users get value for their money, our goal with this campaign is to deliver both value and engagement to our users. This campaign reflects that ethos by combining our zero-fee promise with a creative, pop culture-inspired approach. By turning 'zero' into a hero, we have crafted a campaign that’s both engaging and informative, perfectly aligning with our mission to make financial solutions accessible and enjoyable. This festive season, zero is the real hero, and we are excited to see how our users embrace it.”

Through creative outreach across various channels, the campaign encourages travelers to maximize their savings and experiences with Niyo’s products and services. Niyo’s upcoming festive campaign highlights the significant savings that can be achieved by using its unique services. Whether flying, sending money, or paying bills, Niyo users will always be at the forefront of the financial revolution.