Mumbai: Japanese skincare and wellness brand Ilem Japan has launched a series of digital ad films promoting its premium line of Japanese teas: Matcha Japanese Tea, Sencha Japanese Green Tea, Genmaicha Japanese Brown Rice Green Tea, and Hojicha Japanese Roasted Green Tea. The campaign features actress Zeenat Aman, representing the brand’s commitment to authenticity, taste, and tradition.
Titled #SipsWithILEM, the campaign highlights Ilem Japan’s passion for providing an authentic tea experience. Each film shows Zeenat Aman elegantly enjoying the different tea varieties, reflecting on the best moments in her life, much like Ilem Japan’s teas sourced directly from Japan.
The films emphasise the unique characteristics of each tea, from the rich flavor of Matcha to the delicate notes of Sencha, the nutty aroma of Genmaicha, and the roasted depth of Hojicha. Through Zeenat’s portrayal, the films convey that life is too short for compromises, encouraging viewers to savor every sip. Her presence reinforces the campaign's focus on authenticity and quality.
Ilem Japan founder & CEO Ishvani Patel said, “We are thrilled to have Zeenat Aman join us for the #SipsWithILEM campaign. Her iconic status and appreciation for authentic experiences align perfectly with our brand's values. With this campaign, we wanted to bring to life our dedication to offering authentic, premium Japanese teas. We believe that this campaign will inspire tea lovers to embrace the beauty and simplicity of Japanese tea culture.”
Zeenat Aman said, “I’ve always been drawn to things that are real and true, and that’s what I love about Ilem Japan. Their teas are the perfect expression of authenticity. This campaign was a joy to be part of, and I’m thrilled to share these teas with everyone.”
The digital ad films have been released across Ilem Japan’s social media platforms, allowing tea lovers and wellness enthusiasts to experience the richness of Japanese tea culture. The #SipsWithILEM campaign is live on digital platforms, just in time for the festive season, and aims to inspire audiences to explore the delightful world of Japanese teas.
