Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, 'Space Bhi. Mileage Bhi'. This initiative reflects HMIL's commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.
The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.
Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”
The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.
This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.
