Mumbai: Koffeetech Communications, a digital marketing agency, has announced a restructuring to enhance impact and growth across industries. As part of its expansion, Koffeetech has consolidated operations into six specialised verticals: communications, labs, media works, boosters, studios, and motion pictures, establishing itself as a digital marketing conglomerate. This change coincides with the opening of new offices in Pune and Bangalore, strengthening the agency’s presence in key markets.
Guided by the principle “We are KAAFI for you,” Koffeetech aims to be a trusted brand partner, providing digital solutions that combine creativity, strategy, and technology. With expertise in real estate, e-commerce, education, and more, Koffeetech focuses on delivering services that meet the evolving demands of today's market.
“Our vision has always been to provide specialized, innovative solutions that drive meaningful growth for our clients,” said Koffeetech Communications founder & CEO Jay Rathod. “This restructuring into six verticals allows us to offer even more focused expertise while scaling our operations to meet the needs of clients across India and globally.”
Koffeetech Communications’ six vertical powerhouses:
. Communications: Focused on digital marketing, managing SEO, social media strategies, and digital brand building.
. Labs: The technology arm specializes in website development, app development, and digital transformation.
. Media Works: This public relations vertical specializes in media buying and reputation management, helping brands communicate effectively while managing event planning and crisis management.
. Boosters: Designed to accelerate business results through data-driven performance marketing, paid search, social media advertising, influencer collaborations, and mobile marketing.
. Studios: Focuses on innovative branding and design solutions, creating standout visuals and launching impactful ad campaigns.
. Motion Pictures: Specializes in high-quality video production, creating corporate films, product showcases, and ad films, with a focus on storytelling for lasting impact.
Koffeetech’s geographical footprint has expanded recently, positioning itself to serve clients in India’s major business hubs. This approach allows the agency to tap into a broader talent pool and work across sectors such as real estate, e-commerce, education, and healthcare.
“Our expansion into Pune and Bangalore reflects our commitment to growth, both in terms of team size and client reach,” Rathod continued. “We know the growing market in various industries in these cities. And there is more to come.”
Koffeetech has built long-term partnerships with brands across India, helping them navigate the digital landscape. The agency’s team now includes over 75 skilled professionals, with plans for continued growth by focusing on specialised talent for each vertical.
Koffeetech has established expertise in real estate, where its digital marketing solutions have helped developers increase lead generation, brand awareness, and sales. A Morgan Stanley report predicts that India's e-commerce market will reach $200 billion by 2026, with a 30 per cent compound annual growth rate. Koffeetech is prepared to drive this growth.
India has also seen a surge in foreign direct investments in education, amounting to $9.51 billion between 2000 and 2024, boosting higher education and EdTech sectors. Koffeetech is recognised for driving student enrollment through targeted campaigns across digital platforms. “Whether we’re working with real estate developers, educational institutions, or e-commerce brands, our goal is to provide them with strategic, impactful services that drive real results,” added Rathod.
