Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands.

The campaign featured individual campaigns across social, on-ground, and in-store. Brands included a wide range from premium formal wear like CODE, to an athleisure focus for Kappa, Fun & everyday wear of Fame Forever, Ethnic wear by Melange, Young and trendy streetwear from Forca, and High fashion winter wear from, bossini. The campaign also featured brands like Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.

Lifestyle International Pvt Ltd assistant VP, marketing, Rohini Haldea said, “We wanted a menswear-focused campaign for our much-loved in-house brands which elevates their perception even further, while aligning them with global trends, as well as high fashion cues. Right from the pitch stage, popkorn’s thinking was on-point and we are extremely pleased with how the final product has turned out”.

popkorn, led the creative conceptualization and execution of the campaign which included video and still photography in its production stage. The collection has something for everyone, whether you are a formal lover, a streetwear grunge admirer, or a casual comfortable wearer.

“We could not be more excited to partner with Lifestyle and its menswear brands”,said popkorn CEO Vishal Mehra. “Our team adopted an editorial approach, leveraging banality to create a striking contrast and capture consumer attention, making the brands feel both aspirational and internationally relevant”

Together, Lifestyle and popkorn are proud to bring its menswear Winter 2024 campaign, which truly enforces Lifestyle as the fashion leader.