Skechers enters cricket footwear market with new launch in India

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Skechers enters cricket footwear market with new launch in India

Introduces cricket footwear to deliver performance, comfort, and agility on the field.

Skechers

Mumbai: Skechers has officially entered the cricket footwear market, launching its cricket collection in India. Cricket stars Ishan Kishan and Yastika Bhatia, both part of the Mumbai Indians teams, already wear Skechers Cricket footwear in competition. This new range promises to bring Skechers’ signature comfort and performance to cricketers across India, empowering athletes at all levels.

Skechers Asia CEO Rahul Vira expressed the brand’s commitment to the Indian market, saying, “Cricket is more than just a sport in India—it's a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”

Skechers COO David Weinberg added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”

The collection includes Skechers Cricket Elite, featuring 11 metal spikes for exceptional traction, and Skechers Cricket Blade, offering seven metal spikes for agility. Both styles come equipped with Goodyear rubber outsoles for traction, Ultra Go cushioning, and Skechers Arch Fit technology for enhanced support.

Wicketkeeper and batter, Ishan Kishan shared, "Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I'm diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need. Having competed in them extensively, I can confidently say they are reliable and comfortable. It’s exciting to be part of this launch with a brand that innovates and genuinely understands what cricketers need to perform at their best."

Indian women’s cricket team, wicketkeeper-batter, Yastika Bhatia added, “As a cricketer, having the right gear is crucial for peak performance. Skechers' new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. Having worn these shoes since earlier this year, I can attest to their superior quality and performance. I'm thrilled to be part of this journey with Skechers, knowing that their expertise and passion are now empowering cricketers across all levels.”