Mumbai: Wrangler has partnered with Mattel Inc's Hot Wheels for a nostalgia-themed collection featuring denim, jackets, coveralls, and graphic tees for both youth and adults. The Wrangler x Hot Wheels collection also includes a limited-edition Wrangler-branded ’85 Ford Bronco die-cast. Building on the success of their Wrangler x Barbie collaboration in 2023, this new collection showcases motorsport-inspired designs on classic denim and colorful tees.

“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Kontoor vice president of global marketing, Holly Wheeler. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”

The collection is available for purchase online and in selected Wrangler and Shoppers Stop stores across India.