Mumbai: The Asia Video Industry Association (AVIA) has announced the highly anticipated Vietnam in View conference, will take place on 9 October in Ho Chi Minh City. This event will bring together industry leaders, innovators, and key stakeholders from Vietnam’s burgeoning media and entertainment landscape to explore the dynamic developments shaping the future of the market.

As Vietnam continues to experience rapid economic growth, its media sector is emerging as  one of the most vibrant in Southeast Asia. Vietnam in View will dive deep into the trends,  challenges, and opportunities that are influencing the evolution of content consumption, broadcasting, OTT platforms, and advertising in the region.

Key topics and sessions include:

The rise of OTT and streaming platforms: As streaming continues to gain momentum,  local and international players are competing for market share. This session will explore how  Vietnamese content creators and distribution platforms are adapting to this shift.

Content creation in a digital era: A deep dive into how local content is shaping national  identity while appealing to global audiences, and how partnerships are paving the way for  more diverse, high-quality productions.

Regulatory landscape and industry collaboration: An essential look at how the Vietnamese government’s policies are driving growth in the media sector and fostering a  healthy ecosystem for both local and international stakeholders.

Advertising and audience engagement: With Vietnam’s tech-savvy and increasingly  mobile population, what are the best practices and innovative strategies to reach new  generations of audiences?

Here’s the restructured list in the requested order:

- BMVN International, special counsel, Huu Tuan Nguyen  

- CJ HK Entertainment, senior producer, Nguyen Huu Thi Tuong Vi  

- EssenceMediacom Vietnam, MD, Sudarshan Saha  

- FPT Play, deputy general director, Tran Thu Trang  

- HTV-TMS (Ho Chi Minh City Television), deputy head of digital content service department, Le Dinh Phuong Thuy 

- Institute for Policy Studies and Media Development (IPS), director, Quang Dong Nguyen  

- INVIDI, director, Milind Sattur  

- Kantar Media Vietnam, general director, Tran Thi Thanh Mai  

- Moonbug Entertainment, head of distribution and brand partnerships APAC, Yasmin Zahid  

- Msky Co., senior advisor, Nguyen Hanh  

- POPS Worldwide, founder and CEO, Esther Nguyen  

- PubMatic, senior director, CTV and online video, APAC, Luke Smith  

- AVIA & US-ASEAN Business Council, consultant and deputy regional MD and representative, Thanh Vu  

- Vietnam Parliament Television, general director, Quang Minh Le  

- Viettel TV360, MD, Pham Thanh Phuong  

- VSTV (K+), CEO, Thomas Jayet  

- VSTV (K+), content and channel director, Lien Trinh Thi Thuy

With both local and regional representatives from across the video and media industry, this  event offers unparalleled opportunities for networking and collaboration, to gain key insights  into the rapidly evolving media landscape and learn how to tap into the incredible growth  potential of Vietnam.

AVIA’s CEO, Louis Boswell commented, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class.  Our Vietnam in View conference is designed to give industry players the insights they need to thrive in this dynamic market. We’re excited to bring together a diverse range of  stakeholders to explore the opportunities in the Vietnamese media space.”

Vietnam in View is sponsored by the lead sponsor Cultural and Creative Industries Development Agency (CCIDA); silver sponsors A+E Networks Asia, INVIDI, PubMatic and TV5Monde.