Mumbai: Equentis - Wealth Advisory Services, a key player in equity advisory, has appointed Veritas Reputation PR as its public relations partner. This partnership, secured through a competitive pitch, aims to position Equentis as a trusted SEBI-registered investment advisor (RIA) in India, focused on transforming the equity investment experience.
Veritas Reputation PR will execute a PR strategy to strengthen Equentis' brand identity and promote its mission to lead the equity advisory category. The focus will be on highlighting its commitment to long-term wealth creation through informed decisions and strong customer engagement.
Equentis - Wealth Advisory CMO Alok Arya shared, “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”
Veritas Reputation PR MD Hemant Batra commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”
Equentis rebranded earlier this year with a new visual identity featuring a bull, symbolizing 'Equal Existence,' reflecting its vision of making wealth creation accessible for all. As a digital-first company, Equentis plans to expand its reach through a 360-degree brand campaign, aiming to grow its user base from one million to five million in the next two years.
Veritas Reputation PR, now in its seventh year, specializes in BFSI public relations, serving clients across banking, insurance, mutual funds, wealth management, private equity, NBFCs, and fintech sectors.
