Mumbai: Seoul-based international format agency Something Special's president Jin Woo Hwang announced that they licensed the US rights for ‘Battle in the Box’ to UK production company, Interstellar. Interstellar produced the UK version which aired this past summer with host-comedian Jimmy Carr on U&Dave TV (owned by UKTV, a subsidiary of BBC). The show was created by Nmedia and is globally represented by Something Special. It originally aired in South Korea on MBN with top ratings.

The program is about two celebrity teams who enter an empty box divided by a movable wall armed only with a toothbrush to live with for 24 hours. Teams earn space and luxuries by conquering physical and mental challenges. Victory expands their living area, but more room for one team means less for the other. With challenges occurring around the clock, the celebrities must be strategic to secure their space.

Hwang stated: “Something Special is thrilled how Battle in the Box was received in the U.K. and now has an opportunity to go to the U.S. This unique game show format, created by their partner Nmedia, launched in S. Korea on MBN and was a major hit. Take two pairs of celebrities and put them in an expandable box for 24 hours, what could go wrong? We love working with Interstellar and look forward to even more versions of Battle in the Box.”

Interstellar MD David Williams stated: "Bringing the brilliant Battle in the Box to U&Dave in the UK has been an absolute joy. We cannot wait to take everything we've learned about this groundbreaking reality and gameshow format and apply it to a host of new famous faces in the US. American celebrities beware, the Box is coming for you!”