Mumbai: Facing the skyrocketing costs of critical illnesses like cancer is tough, especially as medicine prices continue to rise and the availability of it is scarcely distributed. MrMed, a forward-thinking online super-speciality pharmacy, has launched its second digital campaign with the message: 'Dava budget mein bhi hai, aur pahunch mein bhi'— medicines that are both affordable and accessible.

In collaboration with Filmy Fiction, MrMed has launched a visually captivating story, highlighting its commitment towards accessibility and affordable cancer medicines. With cancer treatment costs often delaying care for many, MrMed aims to bring affordability to the forefront by offering high-quality medicines at up to 85 per cent discount. Their advertising promotes reassuring customers about their financial security and the ease of obtaining cancer medications through their platform.

MrMed co-founder & CEO Devashish Singh commented on the inspiration behind the campaign: "At MrMed, we believe that access to quality cancer care should never be a privilege but a right. Our mission is to empower patients by providing affordable medications, ensuring that no one has to face the burden of cancer treatment alone. Together, we can change the narrative around cancer care.”

Filmy Fiction director Prasun Jindal said, “In developing the MrMed advertisement, we prioritised building a narrative around the actual experiences of their customers. This helped create a compelling story, fulfilling our intention of going beyond just product advertisement. Ultimately, the vision is not limited to traditional marketing. It's about creating a community that supports and uplifts one another.”

With a 4.8-star rating on Google and a presence in nearly 3,000 cities, MrMed has helped patients save over ₹35 crores, establishing itself as a leader in transparent, affordable healthcare.