Mumbai: MS Dhoni takes Times Square by storm with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Cricket fans and mobility enthusiasts have been excited about this collaboration. The ad features MS Dhoni alongside EMotorad’s foldable, fat-tyred e-cycle Doodle V3, launching their latest campaign with immense impact.

Together, As per the press release MS Dhoni and EMotorad create a historical moment that celebrates not only India's cricketing icon but also the future of sustainable transportation, marking a milestone for electric mobility.

“When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said  EMotorad CMO and co-founder Aditya Oza.

“The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it's a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —EMotorad VP marketing Neil Ghogale.

As a leader in sustainable transportation, EMotorad's campaign with MS Dhoni underscores its commitment to cutting-edge technology and cultural resonance. It solidifies its position as a trailblazer in e-mobility and inspires a new generation of cyclists and cricket fans.