Mumbai: Foxtale launches its first-ever brand film, marking a milestone in its journey to strengthen its position in the beauty industry. The film celebrates women's resilience and unstoppable spirit aligning with Foxtale’s commitment to empowering them through high-quality skincare.

The film highlights the effectiveness of Foxtale's Glow trio—Glow Sunscreen, Super Glow Moisturizer, and Vitamin C Serum. It portrays the Unstoppable Woman in various situations, from the beach to delivering speeches, with the Glow trio as her trusted partner. The narrative emphasises Foxtale’s mission to deliver visible skincare results while supporting women through life’s challenges.

Alongside creative agency Studio Simple, Foxtale also developed an original soundtrack featuring a playful rap that complements the visual narrative with empowering lyrics. This anthem of self-love underscores Foxtale’s dedication to boosting women’s confidence.

“Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance,” said Foxtale’s founder and CEO, Romita Mazumdar. "Through our products and philosophy, we empower women to embrace their unique beauty with confidence."

Foxtale breaks from traditional celebrity endorsements, focusing on the transformative power of its products. This approach highlights the brand’s commitment to product innovation and understanding consumer needs.