Mumbai: CHUK, the flagship brand of Pakka, has launched its latest "CHUK Worth It" campaign to solidify the brand's premium status in the disposable tableware market. The campaign has been strategised to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.

As a part of the ‘CHUK Worth It’ campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline "Don't want drama?," emphasising the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline "Want happy customers?,” highlighting how CHUK's products can enhance customer satisfaction for businesses.

With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand's superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.

Business head, compostables division Satish Chamyvelumani said, ”In today's fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our 'Chuk Worth It' campaign, we're not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn't just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”