Mumbai: "Don’t Let That Breathtaking Shot Get Literal" — this line led Canon India’s latest initiative, sparking curiosity. To mark World Photography Day, Canon India launched the '#CaptureWithCare' digital campaign. This effort aims to remind photographers that safety should always come first. Through the campaign, Canon India emphasises the importance of responsible practices to keep photography both beautiful and safe.
In an era where social media drives trends, the pursuit of attention-grabbing content has led to a rise in dangerous photography practices. Reports indicate many incidents involving young social media users and influencers risking their lives for the perfect shot in hopes of gaining followers. India's large population of 1.4 billion, combined with a growing affinity for social media, exacerbates this trend. Notably, Uttarakhand has seen a 63 per cent increase in train track accidents over the past two years due to the craze for selfies and Instagram reels, highlighting the urgent need for responsible photography.
On the sidelines of such startling facts, the #CaptureWithCare campaign was devised and rolled out in two stages. The first phase featured teaser posts on Canon India’s social media handles with witty one-liners, aimed at creating buzz and drawing attention to the campaign.
For the second phase, a powerful video was released on World Photography Day across social media platforms—including Instagram, Facebook, LinkedIn, X, and YouTube—highlighting the stark contrast between the beauty of photography and the potential dangers of unsafe practices. The video, anchored by the message #CapturewithCare, emphasizes that photography should be a celebration of life, not a cause for mourning.
As a brand deeply committed to the art of photography, Canon India remains dedicated to fostering a culture of safety alongside creativity. This campaign aligns with Canon’s philosophy of ‘Delighting You Always,’ ensuring that photographers can continue to capture moments of beauty without compromising their safety or that of others.
