Mumbai: As India gears up to celebrate its 78th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling the nation’s growth. Aptly titled ‘Naye India Ka Nayara’, the film beautifully captures inspiring stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.
Conceptualised to capture the essence of a new transforming India, where dreams and responsibility work together to pave the way for a brighter future. The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children's nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the dynamic and evolving spirit of India that is visible beyond the metros. As these scenes unfold, vibrant energy waves in Nayara's brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.
This thought-provoking film directed by Mumbai-based digital agency ibs fulcro, is a tribute to every Indian who is contributing to our nation's progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of a billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolizing the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the powerful message of '#NayeIndiaKaNayara'.
Nayara Energy strives to be a strong partner in India’s energy needs. The narrative intertwines tales of resilience and community engagement. Each Indian has an innate role in the nation’s progress and the film celebrates the spirit of progress and inclusivity embodied in the #NayeIndiaKaNayara campaign.
