Mumbai: To celebrate the spirit of freedom and patriotism this Independence Day, Colors Cineplex has announced the world television premiere of Siddharth Malhotra starrer ‘Yodha’ on 11 August at 8 pm. To mark this occasion, the Hindi movie channel is celebrating the Asli Yodha, paying tribute to our nation's true heroes.
‘Yodha’ conveys a powerful message of bravery and self-sacrifice, and Colors Cineplex's 'Asli Yodha' campaign recognises the immense contributions of those who elevate India on the global stage, showcasing their commitment and patriotism.
To mark this occasion, Colors Cineplex will host Harmanpreet Kaur, captain of the Indian Women's Cricket team and the only Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. In the 2017 Women’s World Cup, she scored an unbeaten 171 in the semi-final against Australia, setting the highest individual score by an Indian woman in World Cup history and the highest individual score in the Women’s World Cup. Col. Rajeev Bharwan of the Indian Army, who has demonstrated dedication while commanding the elite infantry and strategic specialised airborne regiment, will also be present. Additionally, Afroz Shah, an environmental activist and lawyer recognised by the United Nations and praised by Indian prime minister Narendra Modi for his work at Versova Beach, will participate. Shah is best known for organising a beach clean-up project, which has inspired global efforts to clean up the environment. Their presence embodies the spirit of heroism celebrated by the 'Asli Yodha'.
Viacom18 head of the Hindi Movies cluster Rohan Lavsi said, "At Colors Cineplex, we are deeply honoured to celebrate the 'Asli Yodha', praising the bravery and dedication of our nation’s true heroes. By inviting remarkable individuals like Harmanpreet Kaur, Col. Rajeev Bharwan, and Afroz Shah, we aim to acknowledge their exceptional impact and patriotism. Our commitment is to showcase inspiring stories that resonate with the values of courage and sacrifice. Through 'Asli Yodha,' we honour those who elevate India globally and remind us of the profound effect of selfless service.”
An 'Asli Yodha' signifies exceptional dedication and sacrifice. These individuals, whether in defence, sports, or environmental activism, embody the strength and spirit of India, prioritizing their country above personal comforts and often risking their lives for the greater good.
Indian Women's Cricket team captain Harmanpreet Kaur said, "It is an honour to be recognized as an 'Asli Yodha' by Colors Cineplex. Cricket has always been more than a game for me—it's a way to serve my country and make my fellow Indians proud. I share this recognition with every girl who dreams of wearing the Indian jersey."
Indian army veteran Col Rajeev Bharwan said, "Being called an 'Asli Yodha' is a profound honour. Every soldier in the Indian Army serves with the sole aim of protecting our motherland and ensuring its safety. This recognition is not just mine but belongs to every brave soldier who stands guard at our borders."
Afroz Shah, environmental activist and lawyer, best known for organising the world’s largest beach clean-up project, said, “Being part of the 'Asli Yodha' campaign is a great privilege. Just as our beach clean-ups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and uplifting our nation. By highlighting these stories, Colors Cineplex inspires us all to contribute positively and embody the true spirit of bravery and resilience.”
Colors Cineplex is committed to showcasing a diverse range of inspiring content, including successful properties like Hanuman, Bhediya, OMG 2, Rocky Aur Rani Ki Prem Kahani, Drishyam 2, and Tiger Nageswara Rao.
To build awareness, a 360-degree campaign on #AsliYodha is being unleashed across digital platforms, radio, and various social media channels, ensuring an expansive reach and unparalleled engagement.
The first of this series celebrating the #AsliYodha will be available to watch on Colors Cineplex’s YouTube channel.
