Mumbai: Glad U Came, a PR and influencer marketing agency, has secured the PR mandate for Eze Perfumes, a long-lasting luxury perfume brand. Sawai Fragrances is the parent company of Eze Perfumes. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement for the brand. The account was won following a multi-agency pitch.

Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counseling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.

Eze Perfumes offers luxury perfumes for everyday and special occasions that are vegan and cruelty-free. Utilising Sawai Fragrances' 75 years of expertise in perfume manufacturing, Eze Perfumes combines Indian fragrance traditions with a modern sensibility. Their expertise in fragrance selection and the luxurious experience of their perfumes distinguish them from other brands. Eze's unique, long-lasting perfumes cater to all occasions and tastes, allowing individuals to express themselves confidently and add a touch of luxury to any day.

On winning the mandate, Glad U Came founder Maddie Amrutkar said, "Eze's unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space."