Mumbai: Syntel Telecom, an ICT company, has announced its rebranding to Syntel by Arvind. This significant change marks a new era for the Pune-based company, which started its journey as a telecommunication product manufacturer owned by the Arvind Group. The rebranding includes a fresh new logo and a revitalised identity, reflecting the company’s evolution and expansion over the years.
The new identity, Syntel by Arvind, is more than just a name change. It represents a blend of our rich history and our aspirations for the future, said Syntel by Arvind CEO Paresh Shetty. “The name ‘Syntel’ reflects synergy and technology – two driving forces that define our approach in today’s fast-paced world. This rebranding is a testament to our ongoing efforts to innovate and deliver cutting-edge solutions and products to our customers.”
Paresh added, “It’s giving me joy to share our new identity which not only honours our rich legacy of Arvind but also aligns with our vision for the future, as we continue to expand our product lines and solutions to meet the evolving needs of our customers and this rebranding to Syntel by Arvind signifies our commitment to innovation and growth. As we embark on this exciting new chapter, we remain deeply rooted in the principles that have guided us for over decades. Our commitment to our customers, partners, and employees remains unwavering as we continue to drive forward with renewed energy and vision.”
Founded in 1994, Syntel launched its first EPABX system under the brand name NEOS. Since then, the company has grown into a renowned name in the ICT industry, boasting a robust portfolio that includes both product manufacturing and solution provision.
Today, Syntel by Arvind operates in two primary segments: products and solutions. The product division includes security and surveillance systems under the SNEOS brand and enterprise communication solutions under the NEOS brand, these brands exemplify the company's expertise in creating high-quality, reliable products tailored to modern business needs. On the other hand, the solutions division of Syntel by Arvind offers end-to-end solutions in enterprise communication, network infrastructure, audio-visual system integration and security & surveillance, ensuring comprehensive support for diverse business requirements.
The rebranding event, held at the company’s headquarters in Pune, showcased the new logo and identity, symbolising Syntel by Arvind’s dedication to delivering cutting-edge technology and exceptional customer service. "The new logo embodies this transformation, capturing the essence of both our heritage and our progressive outlook, it stands as a beacon of our enduring promise to deliver quality and value, while also embracing modernity and technological advancement," said Syntel by Arvind COO Sandeep Kerulkar.
