Mumbai: IndiaCast Media – part of the Viacom18 group - is playing a big hand in Europe. The syndication and distribution firm has announced the launch of Viacom18’s leading Hindi FAST channel, DesiPlay TV, on Pluto TV in the United Kingdom, Ireland, Italy, Switzerland and Nordic countries of Denmark, Norway, and Sweden. The channel is being made available in Hindi with English subtitles to enable audiences to enjoy the content.

Following the channel’s success in Canada, where it has garnered popularity among the South Asian diaspora and local Canadians, DesiPlay TV is set to entertain British and  European audiences with its rich tapestry of Indian entertainment while being the first Hindi FAST channel to be present across Pluto TV’s network in Canada, UK, Ireland and Europe. In addition to Pluto TV, DesiPlay TV is now available on some of the leading networks across the global including Sling, Plex, Shahid, MyCo, and YuppTV.

DesiPlay TV offers a curated selection of the most beloved and iconic Hindi television shows and Bollywood blockbusters. Viewers can indulge in the drama-packed world of popular and highly rated shows like Uttaran, Na Aana Is Des Laado, Dev, Tu Aashiqui, and Sanskaar: Dharohar Apnon Ki. The channel also boasts an impressive library of Hindi cinema blockbusters featuring legendary stars like Amitabh Bachchan, Salman Khan, Aamir Khan, Shah Rukh Khan, Akshay Kumar, Madhuri Dixit, Aishwarya Rai, Katrina Kaif, and many more. To cater to a wider audience, DesiPlay TV also presents a diverse range of South Indian films dubbed in Hindi.

“We are excited to bring DesiPlay TV to Pluto TV’s viewers in the UK, Ireland, Italy, Switzerland and Nordic countries,” said IndiaCast Media executive vice-president & head of international business Govind Shahi. “The strong performance of the channel in Canada, US and Middle East demonstrates the immense appetite for Indian content among the global audiences that inherently appreciate and enjoy Indian content. In our consistent efforts to take good content to our audiences, we have seen considerable success with Desi Play TV and in that our collaboration with Pluto has been very instrumental. With this launch, we are opening up a new avenue for audiences and hoping to entertain and associate with global audiences and not only South Asians. This is truly in line with our intent of taking India to the world.”