Mumbai: To mark the 25th anniversary of the critically acclaimed Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is all set for a yearlong celebration featuring exciting new collaborations and exclusive merchandise. The licensing and merchandising arm of Viacom 18 has partnered with several major artists, such as Raul Urias and Jisu Choi, Daniel Mackey and Berthet One, and Dennis Gabbana and Tik Ka from East. Additionally, the celebration brings fans closer to their favourite character with an exclusive collection of swimwear, rainwear, bucket hats, tote bags, and more.

Viacom18 Consumer Products Head Sachin Puntambekar said, "SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences."

Leaving no stone unturned for the SpongeBob SquarePants fandom, Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations. This includes SpongeBob and Patrick figurines at retail stores, takeovers, and dedicated character pages on D2C partner websites, collaborations with influencers, and promotional campaigns on popular channels such as Nickelodeon, MTV, VH1, and JioCinema.

Celebrate the 25th anniversary of SpongeBob SquarePants with exclusive merch available offline and online platforms like Reliance, Flipkart, Lifestyle, Amazon India, and Myntra.