Mumbai: InsuranceDekho has announced its partnership with the Tamil Nadu Premier League (TNPL) as the official insurance sponsor for the upcoming season. This one-year sponsorship agreement marks the brand’s commitment to expand its presence in South India

As part of the collaboration, InsuranceDekho will have a significant presence throughout the tournament, including on-ground activations, peripheral branding, and boundary boards. The company will also sponsor the "Safe Hands of the Match" award, recognising the player with the most catches in each of the 32 matches.

InsuranceDekho co-founder Ish Babbar said, "Our partnership with TNPL is a strategic move that aligns with our expansion plans in South India. By supporting local talent and connecting with cricket enthusiasts, we're not just reaching a wider audience – we're building trust and fostering meaningful relationships. This sponsorship embodies our belief in the unifying power of sports and our commitment to engaging with communities through events that resonate deeply with our target markets."

In addition to the on-ground presence, InsuranceDekho is engaging fans through social media contests, offering match tickets as prizes. This initiative aims to boost fan involvement and create a stronger connection between the brand and cricket enthusiasts.

The partnership with TNPL is part of InsuranceDekho's broader strategy to increase brand awareness through sports sponsorships. The company has previously invested in the Haryana state level table tennis competition and plans to continue supporting grassroots sports events across India.

Cricket fans can look forward to seeing InsuranceDekho's presence throughout the TNPL season, which promises to be an exciting showcase of Tamil Nadu's cricketing talent.