Mumbai: The Entertainer’s Cricket League, the first of its kind social media celebrity-based cricketing league is expected to generate a revenue of over 30 crores in the first season alone. League founders, Anil Kumar and Himanshu Chandnani have rounded up an elite set of captains including Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui and Anurag Dwivedi who will pick their own team to compete in this T10 cricket league.
“The Entertainer’s Cricket League presents a unique opportunity for corporates and brands as it opens them up to the world of Influencer marketing, the fastest-growing vertical in the marketing industry. Not only does this give them direct access to an individual team’s 15 social media celebrities but also broader access to the wider pool of talent that they can associate with. It’s simple, this is a one-stop solution for any brand because they will have 150 creators under the same roof at the same time.” said Entertainer’s Cricket League founder Himanshu Chandnani.
The creators will each lead one of the six franchises with each team further picking in the form of the draft from a vast pool of 250 popular social media celebrities out of which 96 social media celebrities will make the final cut. These will include popular creators across multiple industries such as technology, finance, infotainment, education, motivation & self-help, and entertainment including vloggers, gaming, fashion and lifestyle from India. The Entertainer’s Cricket League will turn out to be the ultimate experience for content lovers across the country.
“We are excited to be a part of this huge amalgamation between cricket and culture and are backing our initial aim of building an inclusive community for all kinds of social media celebrities. We look forward to the first step in what will definitely prove to be a legacy league in India and revolutionize the way brands and corporations can optimize their marketing strategies. With the launch of the ECL, we aim to make the community of social media celebrities more accessible for corporations and on the flipside also give smaller celebrities creative and monetary opportunities.” Entertainer’s Cricket League founder Anil Kumar signed off.
ECL is currently in the process of finalizing broadcasting rights with an undisclosed broadcaster which will only elevate the scale on which this league will reach almost an expected viewership of 100 crore. The league is expected to be played in the latter half of the year.
