Mumbai: Wild Stone Code has unveiled its latest creative campaign - #Sundamentalfacts, centred around its sun protection range. Ideated by its digital creative partner, popkorn, the campaign aims to evangelise understanding and usage of sunscreens, promoting better skincare amongst men.
The #Sundamntalfacts campaign is crafted into five separate films, each delivering essential insights into sunscreen selection and application. Cheeky, sarcastic, funny, and matter-of-fact – the bite-sized films speak directly to men in a language they understand.
The first film of the series addresses the power of sunscreen by comparing its protection to the power and reliability of a high-performance car. The subsequent films similarly focus on the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application within indoor environments - which so often gets side-lined.
Wild Stone marketing head Vivek Mishra remarked, "Nothing creates more impact than creativity that's simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that.”
popkorn senior creative director Ranit Mukherjee explained, “Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative.”
The #Sundamentalfacts campaign is set to redefine men’s skincare routines by making sunscreen use a fundamental part of the daily regimen.
Wild Stone Code’s continuous efforts to promote sun safety among men reflect their commitment to fostering positive behavioural changes. Through this campaign, they aim to educate and encourage men to prioritize skin protection, thereby addressing a crucial health concern often overlooked. This initiative not only underscores their dedication to enhancing the well-being of their customers but also aligns with their overarching brand mission of empowering men to lead healthier and more confident lives. Wild Stone Code is taking a significant step towards creating a more informed and health-conscious community by championing sun safety.
