Mumbai: With the assistance of the Admitad partner network (a Mitgo Group company) Acer and Unidays have announced a strategic partnership to focus on performance marketing and promotional collaboration. This partnership aims to achieve mutual growth objectives by combining Acer's high-quality products with Unidays' targeted marketing capabilities. Admitad has started receiving great responses from Unidays in just a short period. Their GMV has reached 16.6 lakhs and with more optimization in the campaign from Uniday’s end, the numbers will go up in future.
According to industry reports, India’s domestic Electronics Manufacturing Services (EMS) industry revenues are set to more than double, reaching $55 billion by FY2027. In this partnership, Acer provides exclusive discount codes for Unidays members, encouraging purchases and increasing sales volume. Acer will benefit from increased visibility among Unidays' audience, enhancing brand awareness and recognition in the student market. The partnership allows for targeted promotions that are relevant to the needs and preferences of students, ensuring that they receive offers that are most beneficial to them.
Students can easily access Acer’s products and discounts through the Unidays platform, streamlining the shopping process. The Unidays platform provides a user-friendly experience, making it simple for students to find and utilize the best deals on Acer products. Purchasing through this partnership ensures hassle-free returns and comprehensive warranty options, adding peace of mind for consumers.
Unidays earns a commission for each sale made through its platform using unique tracking codes. Both Acer and Unidays share insights regarding user behaviour, sales performance, and campaign effectiveness, allowing for the optimisation of marketing strategies. The brands want to provide a superior shopping experience to students by offering exclusive, attractive deals on essential tech products while also building a sustainable, long-term partnership that continuously evolves to meet the changing needs of students and the broader market.
Speaking on the partnership, Mitgo, India and APAC managing director Neha Kulwal said, “Admitad is extremely delighted to be a catalyst for this partnership. Students will benefit from the reliability and trust associated with both Acer and Unidays, ensuring they receive genuine products and dependable customer service. For brands, this partnership will set an example in the industry, ensuring the achievement of mutual growth objectives by leveraging Acer’s high-quality products alongside UNiDAYS’ targeted marketing capabilities.”
According to Acer head of marketing Sooraj Balakrishnan said, “We are happy to work with UNiDAYS through our trusted partner Admitad. This partnership is a testament to our ongoing commitment to providing students access to high-quality technology. It offers exclusive discounts and deals, making it easier for students to purchase the products they need for academic and personal growth. By leveraging UNiDAYS' extensive reach and targeted marketing capabilities, Acer will be able to connect with the student community more effectively, ensuring they benefit from our innovative products. This collaboration enhances our presence in the education sector and reinforces our dedication to supporting students in their educational journey. We are confident this partnership will drive significant value and mutual growth for both brands.”
