Mumbai: ABP Network has announced the appointment of Samvrit Bhattacharya as the national sales director for digital sales. As Samvrit takes on this new role, his focus will be on scaling revenue, delivering impactful solutions to clients, and driving innovations in the ABP Network’s digital sales sector. Based in Noida and reporting directly to Rupali Fernandes, he is set to lead the team towards further growth and success within the dynamic media landscape.

With over 25 years of experience in media sales, Samvrit brings a wealth of expertise to his new role. His last stint was with Indiadotcom Digital Pvt Ltd (formerly Zee Digital), where he demonstrated his ability to scale revenue, cultivate strong client relationships, deliver impactful solutions, and foster innovation. His extensive background further includes working with renowned organizations such as Times Global, TV18, Star India, and ABP (print), showcasing his proficiency in launching and managing brands across various platforms and driving revenue growth.

Speaking on the appointment, ABP Network chief revenue office Rupali Fernandes said, “ABP Network extends a warm welcome to Samvrit as he embarks on this new journey with us. We are excited to have him on board and look forward to his contributions towards our continued success. Under his leadership, I am confident our digital business will soar to new heights.”

In addition to his professional achievements, Samvrit is known for his passion for sports and music, enjoying playing football and cricket while also being an avid music lover.

ABP Network looks forward to leveraging Samvrit's expertise and leadership as it continues its journey of excellence in digital sales.a