Mumbai: Ministry of Information and Broadcasting (MIB) convened a meeting with industry stakeholders to discuss the Supreme Court's recent mandate. The Court's order stipulates that advertisers and advertising agencies must submit a self-declaration certificate prior to publishing ads across TV, print, digital, and radio platforms.

During the meeting, ministry officials emphasized the mandatory nature of this requirement and affirmed that there would be no changes or delays to the June 18 implementation date. They assured stakeholders of their cooperation but did not entertain any feedback or suggestions for postponement.

Industry leaders voiced their dissatisfaction, arguing that policymakers should have engaged with them before enforcing the mandate. They believe their input could have helped address practical concerns associated with the plan.

Observers note that the MIB’s approach highlights a significant oversight in the implementation process of the order.

According to the Supreme Court directive, every advertiser must submit a self-declaration certificate, signed by an authorized representative, before broadcasting or publishing any advertisement on TV channels, print, or digital media. This certificate must be submitted through the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) prior to the telecast of any advertisement on TV channels.